Irregular Choice SS14 Launch Party

Together with our friends at Soon Lee, we are having a launch party tomorrow for Irregular Choice SS14. Do drop by the shoe party as there will be a 15% off all new Irregular Choice styles. We will also be giving away yummy Macarons to our shoe shoppers. Don’t forget to look out for the $80 floor stacks too! So put your bf at home and gather your gfs now! See you tomorrow.

Love, SLS crew

Poster IC Ver-low




Guide to Blueprint Emporium (Open to Public)

Fashion. Fashion. Fashion. It is all that is buzzing in Singapore this week! There’s simply too much to catch up on with all the fashion events going on. We’re attending the Blueprint Trade show and Emporium and it is more than enough to keep us excited.

Mark your calendar for the Blueprint Emporium event happening on the 18th -19th of May 2013. This massive shopping event will include regional and international brands that specially brought their exclusive and sometimes limited collections down to Blueprint Emporium.

First of all, here are the keywords: OPEN TO PUBLIC!

As we understand how this excitement may send you off flying around the Pit building for these two days retail therapy experience, here’s the ultimate guide to Blueprint Emporium.

STEP 1. Do Your Research, Spot your Favourites 

We’ve done ours and here is our top three picks:


45373_382364508537542_1623371490_n 544080_382364498537543_499653739_n

We can’t help but notice ASAMA’s wonderfully quirky scarves and handmade illustrations that are able to dress simple outfits with just the right amount of colour.

We love this Thailand brand as the scarves are made from 100% silk and are the perfect quirk mates for the Irregular Choice! We will wear them together for a complete head turning look.





Singapore menswear label, WSDMS, which stands for both WISDOMS and ‘We seek for discernment’, has successfully established strong statements through the use of colorful suit & shorts.

A rather fun spin to the traditional menswear, we think these will add some fun and funk for the men.

(Credits: @WSDMS Instagram)

#3 Head of State millinery

head of state 2

When Chee Sau Fen, a self taught local designer decided to create an innovative design for the indigenous craft practice, Head of State millinery was born. Chee’s radical hat designs, which are made from sustainable material, are crafted with unusual techniques giving silhouettes, shape and form.

A perfect choice for those who dare to stand out from the crowd, we challenge you to put a smile on someone’s face by wearing these unique hat pieces.

(Credits: Head of State Millinery:

STEP 2: Navigate 

Here are the maps and layout for BLUEPRINT:

BP—Trade Floor Plan

Zone A sees established brands that are ready to export.

BP—Trade Floor Plan

BP—Trade Floor Plandirectory


Zones B and C are where emerging designers like Mash-up and MOSSTORIES have their booths set up. Zone B will be for the apparel and Zone C will be for the accessories (That’s where we will be!)

Here’s what will be available from 72Smalldive at Blueprint Emporium:

STEP 3: Getting there


Venue: Pit Building, Singapore

1) BY MRT:
Nearest MRT Station: Promenade Station (CC4),
Walk 7 minutes’ from Exit A of the train station to the Pit Building

2) BY BUS:
Bus services to Pit Building: 56, 75, 77, 97, 97E, 171, 195, 960, followed by a 4 minutes’ walk from Bus Stop B02099.
Night bus services are also available at the same bus stop – 1N, 2N, 3N, 4N, 5N, 6N and NR2.

3) BY CAR:
Pit Building is accessible via 2 major expressways: East Coast Expressway (ECP) and Central Expressway (CTE). There are prominent signages directing the way to Pit Building, which is located north of the Singapore Flyer.

Available car park locations are:

  1. Singapore Flyer
  2. Millenia Walk
  3. Ritz Carlton Millenia Hotel
  4. Pan Pacific Singapore Hotel
  5. Conrad Centennial Singapore.



For more information, head on to

STEP 4: Payment Advice


As the credit card counters may be packed with people, it will be wise to bring cash for payment to avoid the long queues!

If you happen to pop by Blueprint, remember to say hi to us at 72Smalldive’s booth! (: We will be live-tweeting, live-instagramming and checking out all the different booths for all our lovely Scenesters who may not be there at the event. It’ll be one big fashion extravaganza!

For more sneak peeks as to what exclusive pieces 72Smalldive will be bringing to Blueprint, follow our Facebook Page here.

WEARTO PICK OF THE WEEK #44: Honey Goodness!

Honey Picture copy

Many ask us, what is this Manuka Honey magic that we keep talking about?

Manuka honey is gathered in New Zealand from the manuka bush, Leptospermum scoparium, which grows uncultivated throughout New Zealand. Many New Zealanders share the common wisdom that manuka honey is a superior treatment for wound infections.

Why so?

Active manuka honey has antibacterial activity due primarily to hydrogen peroxide formed in a “slow-release” manner by the enzyme glucose oxidase present in honey, which can vary widely in potency.

Many believe that there are anti-aging properties to using manuka honey as well!


This is what we do with manuka honey. We pack it all into a bottle of body lotion that is light and easily absorbed, this product will provide daily nourishment to repair and soothe your skin. It also contains nutrient-rich Royal Jelly for assisting with skin softness and tone.

Royal Jelly is another product of nature that we love.

Royal Jelly is a milky like substance created by the worker Bees. The Jelly is secreted from glands in the Bee’s head. It is known as Bees Milk. ( a bit like Colostrum from a cow) It is made for the nourishment of the Queen Bee.


  • Contains some of the most essential nutrients like Minerals, Enzymes and Amino Acids.
  • With regular use Royal Jelly may assist with more firmer and elastic skin.
  • May also assist with a more softer and smoother feel.


This is what we love about the Great Barrier Island Bee Co. range! It packs all the honey goodness in one!

The GBI range is available at WEARTO.COM too but if you would like to test it for yourself, you can head down to Sephora at ION Orchard, Tangs Orchard, Robinsons Centrepoint and all John Little stores to check out the GBI range.


Irregular Choice Singapore Press Coverage

We would like to thank the local media for their support for Irregular Choice over the years! For all the wonderful articles and features, thank you guys.

PS: Our flip book may take some time to load so feel free to multi-task and check out Irregular Choice on WEARTO.COM while waiting for it to load 🙂

Pick Of The Week #38: WEARTO’s Huat Campaign!


WEARTO.COM is starting the Lunar New Year with a four-day Huat Campaign! From the 1st-4th February, we will be slashing prices up to 50% off for selected Chinese New Year must-haves! For the first sale of the year, local shipping will be entirely free.

This time I’ve picked some of my favourite Irregular Choice shoes in red, dainty 72Smalldive accessories, rain-proof Those Days pumps and stylish Saturday apparels just in time for Chinese New Year. I have countless shoes in every shade of red possible. This is because my wardrobe consists mainly of black, blue, grey, white and denim. This year, I have set my eyes on a few pairs of Irregular Choice shoes in red, just in time for Chinese New Year.

Many have asked me why my obsession with Irregular Choice shoes. My answer? Irregular Choice makes quirky, accessible.

It works with my little black dress, my favourite boyfriend jeans and my tailored suits. With that in mind, we’ve put together simple styling tips for you this Chinese New Year. How to wear your jeans for Chinese New Year! To check out how you can style your Little Black Dress Look, click here.

how to wear jeans cny2
PS: These four items will be on sale, so keep your eyes peeled on the site on Thursday!
I hope all our SLS friends will have a prosperous Chinese New Year!


Fiona, Editor of WEARTO.COM

Pick of the Week #36: Irregular Choice Georga Rose Exclusive Giveaway

irregular choice giveaway2

We are launching the official Irregular Choice Singapore Facebook page today! With Georga Rose as the pick for this week, we are doing an exclusive giveaway for the pair of Irregular Choice shoes! It’s such a cute shoe for the season! These dark bordo red coloured leather heels are trimmed with pink cowhide and cute polka dots bow, too lovely to keep it to ourselves!

Georga Rose is not launched at any of our stockists yet so be the first to own this beauty. The rules are simple

1) Like ‘Irregular Choice Singapore’ Facebook page

2) Share and Like the photo of Georga Rose

3) Wait! Results will be out on Monday morning, at 11am

Start here:

Pick Of The Week #23: Editor’s Pick

Fiona, the editor of WEARTO.COM, is giving a shout-out to all lovers of travel this week. Being in another country doesn’t give you reason to be sloppy about your style (even if no one knows you there!). Here are Fiona’s essential pieces which helps her travel with ease:

Any other good tips on what to bring on a trip? Feel free to share it with us on our Facebook page! All items are available at WEARTO.COM

WEARTO.COM Pick Of The Week #19: Say I Do To The Shoes

As a bride, everything must be perfect from head to toe. There is simply no room for flaws. This week, as the WEARTO.COM crew goes a little crazy on weddings and Pinterest (we’ve just added that cool little button on,we would like to introduce Irregular Choice’s Wedding Collection to you.

This is Sweety Bird, a pair of cream suede heels with a quilted effect stitch and a gold coloured metallic fabric flower attachment. Long hours of standing won’t hurt as these come installed with platform soles and cushioned inner linings.

In an exclusive collaboration with Danny L, the home to some of the most beautiful masterpieces of Bridal Coutures, Irregular Choice’s Wedding Collection is now available at the bridal boutique which is nestled in the outskirts of town at Delfi Orchard. Danny L is the first local brand to enter the European bridal industry and has received many compliments and praises for his delicate and intricate works.

Walking down the aisle is probably one of the most special walks you’ll take in your life. We should all get to play Cinderella and put our best heel forward with some special shoes. In any case, there’s no better way to start your new journey on a spectacular foot.

Photo Credits:

Danny L

Bridal Musings (Pinterest)

Whitney Young (Pinterest)

Joyfoley Weddings


Giggly Woo, a stunning red patent leather heels with a platform sole and wedge covered in colorful prints and ribbons for that 3D effect. Dotted with white, red and pink ribbons, Giggly Woo seems like the perfect pair of heels to wear in view of National Day.

We want to show our love, but definitely not with the same old red tees! You can expect us to rock this pair of smoking wedges on the 9th of August.

We’ll love Singapore with style.

Available in black and on

WEARTO.COM Pick Of The Week #13: The Big L

Fresh from the UK, this is The Big L and L is for Love! We’re head over heels for these wedges which come in black and cute cow prints.

These are gorgeous cow print sandals with cross over straps and a bow trim at the front of the ankle. The Big L comes with a gold coloured cork platform sole. Its glam factor is at a hundred percent.

If prints are not your thing, The Big L comes in a yummy black suede too!

You’ll be the star of any show, event or party with The Big L.

Exclusively available at WEARTO.COM