We Want Beautiful Shoes – Moving Out Sale 2015

Hello everyone!

It has been a while since I last blogged here. So many great things have happened over the last 6 months and I am going to share the first piece of good news! After 4 amazing years at our Midview City showroom, the SLS team is ready for new adventures. The current showroom holds a lot of memories for many of us who have been part of the team. For me, moving into our own space was a significant moment as it showed the business have flourished. I recalled the many nights going through the floor plan, working on the interior design and we even cement screed our own concrete floor! It was not easy as our unit is almost 1500 sq ft. I believe it took us almost 5 weeknights to complete.


We also decided to create our own lighting. And this is the end result. We were and still are very proud of this!


Working on the interior of the showroom was probably my favourite part. Seeing your vision becoming reality has got to be the most fulfilling experience. And this is the result of months of planning.



So before we pack up for our new adventures, we decided that we will organise THE BIGGEST SALE EVER!

Moving Out Sale_revised (long)

We hope to see you this weekend. Party with us at Midview City one last time!

Keep dreaming,

Fiona, Founder



The Xmas Edition: We Want Beautiful Shoes Party

We Want Beautiful Shoes Party, Xmas Edition 2013 is here!
Have a fresh shopping experience away from the hustle and bustle of town to get gifts for everyone — all found in the same place!
Christmas gift shopping is about pampering yourself and the people around you. Drop by the Surrealist Love Scene showroom this weekend to complete your shopping experience and do that last minute shopping for your loved ones. We’ve got something for yourself, your colleagues, your man and your family.
Here are brands you will find at the event:
1. Irregular Choice (UK)
2. 72smalldive (Milan)
3. Hansel (Singapore) *joining us for the first time!*
4. Saturday (Singapore)
5. Reckless Ericka (Singapore)
6. Those Days (Japan)
7. Les Floralies (New Zealand)
8. Poetic Licence (UK)
9. Etiquette Clothiers (New York)
10. Sunettes (Milan)
11. And other quirky surprises!We will start the season of giving by gifting our first 10 customers with a mystery Xmas present!

Event details can be found via FB link below:
See you this weekend!

WEARTO’s Black Friday + Cyber Monday Sale

WEARTO.COM Black Fri & Cyber Mon 2013

It’s time to get some Christmas goodies for yourself, your family and your friends! As the holiday shopping season kicks off, WEARTO.COM is excited to hold our annual Black Friday and Cyber Monday weekend sales from the 29th November to the 2nd December 2013.

With WEARTO’s best deals of the year, you can find selected styles at discounts of up to 70%.
Local customers continue to enjoy free shipping and international customers will pay a flat shipping fee of S$60.

WEARTO.COM customers can find curated brands such as Irregular Choice and Poetic Licence shoes from UK, 72smalldive bags and accessories, Sunettes sunglasses from Milan, Envoy Summer Men Shoes from Australia, Those Days rain pumps from Japan, Etiquette Clothiers from New York, Les Floralies paraben free bath and body products from New Zealand and SATURDAY apparel from Singapore.

Here’s a sneak peek on some beautiful discounted shoes:

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One time only. Follow us on Facebook, Twitter or Instagram to get more updates of the sale!


Invitation: Every Saturday Can Be A Shoe Party!

Invitation to SLS Reopening


We love shoes. We love shopping. We love parties. So we’re having one every Saturday !For our WEARTO.COM friends who have been eyeing their favourite Irregular Choice shoes or 72 Smalldive cardholder, drop by the Surrealist Love Scene showroom at Midview City, to get the full experience of trying shoes, strutting in them and having some fun! Complete with some vinyl playing and comfortable sofas, join us this Saturday for a chill afternoon at SLS. We will be giving away something lovely for the first party-goer!

Time: 12-6pm

22 Sin Ming Lane, Midview City
Unit 07-85 Singapore 573969

Milestones: WEARTO Turns One

Happy Birthday WEARTO.COM! We just reached the grand age of one! We love parties, sales and all things fashion so this month will be packed with just that.

As WEARTO.COM turns one, we would like to take the opportunity to celebrate our first anniversary for the whole month of April (because it is just too main stream to celebrate for a day). Other than exclusive online launches for Irregular Choice’s latest collection, SATURDAY’s FW12 Collection will be available online exclusively for WEARTO.COM.

To kick start the celebrations, we will be holding a one off sale from the 10th to 12th of April where customers can find selected styles at discounts of up to 80% on WEARTO.COM! Check out our new WEARTO.COM Instagram @wearto for a sneak peek at what styles will be available! Local customers continue to enjoy free shipping and international customers will pay a flat shipping fee of S$20.

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We will also be holding an exclusive one-for one promotion for Etiquette Clothiers, a lifestyle brand with high quality essentials such as socks, underwear and loungewear too. If you’ve a baby shower to attend or if you just need funky socks to complete your outfit, this is the time to buy Etiquette Clothiers!

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While we’re at it, here’s some styling tips on how you can wear your socks:

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A good pair of socks helps put some thought in your outfit and the best part is that it can be great if the colours clash!
Credits: http://pinterest.com/wearto/some-socks/


A year ago, we held our launch party at the Surrealist Love Scene Press Office and Showroom. My oh my, what a long way we have come since then.

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We started WEARTO.COM to do one thing: to provide a single platform for our customers to explore an intricate selection of accessories, apparels, bags, shoes and all things, stylish and unique, 24/7.

Today, that hasn’t changed one bit.

We’ve watched WEARTO.COM grow into a unique online store which translates the Surrealist Love Scene culture of keeping it real for our customers. Regulars of WEARTO.COM will know that we take much pride in gift-wrapping and delivering purchases right to the doorstep. We are always excited to try out new ideas from Pinterest and writing personalised notes because we believe in being human and not corporations.


In the past year, we have been blessed to receive much support from the local press such as Urban, HerWorld, Juice, Ziggy and more. It has been a year of new ventures as we organised our first photo shoot for Envoy, 72Smalldive and Irregular Choice with our  gorgeous model-esque friends, Daniel and Jayla. From sourcing venues to hair and make up, it was a year of many firsts. Heck, we even flew our shoes to Australia for a mini shoot!


WEARTO.COM truly embodies the Surrealist Love Scene spirit of giving our customers what they want tomorrow, today. We promise you that this year, will be another exciting year of firsts. Just you wait and see (:


Irregular Choice Singapore Press Coverage

We would like to thank the local media for their support for Irregular Choice over the years! For all the wonderful articles and features, thank you guys.

PS: Our flip book may take some time to load so feel free to multi-task and check out Irregular Choice on WEARTO.COM while waiting for it to load 🙂

Pick Of The Week #38: WEARTO’s Huat Campaign!


WEARTO.COM is starting the Lunar New Year with a four-day Huat Campaign! From the 1st-4th February, we will be slashing prices up to 50% off for selected Chinese New Year must-haves! For the first sale of the year, local shipping will be entirely free.

This time I’ve picked some of my favourite Irregular Choice shoes in red, dainty 72Smalldive accessories, rain-proof Those Days pumps and stylish Saturday apparels just in time for Chinese New Year. I have countless shoes in every shade of red possible. This is because my wardrobe consists mainly of black, blue, grey, white and denim. This year, I have set my eyes on a few pairs of Irregular Choice shoes in red, just in time for Chinese New Year.

Many have asked me why my obsession with Irregular Choice shoes. My answer? Irregular Choice makes quirky, accessible.

It works with my little black dress, my favourite boyfriend jeans and my tailored suits. With that in mind, we’ve put together simple styling tips for you this Chinese New Year. How to wear your jeans for Chinese New Year! To check out how you can style your Little Black Dress Look, click here.

how to wear jeans cny2
PS: These four items will be on sale, so keep your eyes peeled on the site on Thursday!
I hope all our SLS friends will have a prosperous Chinese New Year!


Fiona, Editor of WEARTO.COM



If you missed our Black Friday event on WEARTO.COM, be sure to join us for Cyber Manic Monday. For a day only, specially curated items from Irregular Choice, Poetic Licence, Envoy, Les Floralies, Sunettes and Those Days will be going up to 50%. off.

In addition, local shipping (Singapore) is free. The sale will start 12am and we’ll be waiting for you on November 26.

SLS’s we want beautiful shoes X wearto.com launch party!

Last weekend, Surrealist Love Scene held the we want beautiful shoes X wearto.com launch party! This time we extended our event from two days to three days for those who wanted to escape the weekend crowd. The new collections were going off at a 10% discount and select pieces were on a major sale as well.

For the first time, Sunettes were made available in Singapore. Sunettes was born in Milano in 2009 and they are 100% made in Italy. Sunettes aimes to reach customers of all ages,fashionistas and not.

It was also the first time we were putting up the Envoy shoes for sale and they were a hit with the men.

We had our guests take pictures with these cute props too!

Our friends from Cake Over Heels brought us these colourful yummy goodies and the macaroons went out so fast. Thank you Cake Over Heels!

Shoes, shoes and more shoes. This is part of the Spring Summer 2012 Collection for Irregular Choice, don’t you just love the colours ?


Behind The Scenes with the SLS Crew

Sandy, Haziqah and Grace. Our power helpers!

The dudes in the house.

Girls’ group shot! We want beautiful shoes!

And one of the entire crew (minus mr.photographer)

So there you have it, our we want beautiful shoes X wearto.com launch party! It would not have been possible without the support from our customers and friends, so here’s a big thank you to you guys! Hope to see more of you people at our next party 😉

What You Missed at SLS Over The Weekend…

The Limited Edition Jewellery and Shoe Sale on 31st March 2012!

In collaboration with Choo Yilin and Shito, Surrealist Love Scene opened its doors for this event where shoe sample pieces were going on up to 70% discount, exclusive to SLS only. The gorgeous Shito shoes were going off at $49.90 and others were at a 50% discount rate. It was really hard to resist buying everything off the shelves, just look at these gorgeous shoes!

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We had such a good time chilling with the crowd but don’t feel sad that you missed out on this event!

We promise you that a new one is coming right up.