WAREHOUSE SALE: We Want Beautiful Shoes

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WEARTO.COM is excited to invite you to join us at the WAREHOUSE SALE – We Want Beautiful Shoes this weekend from, 12-6pm. This is also the first time we are having more than ten brands at our event. This means more shoes for all ladies!

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Enjoy major discounts up to 80% off for shoe brands such as Irregular Choice, Poetic Licence, United Nude, French Sole, Lulu Guinness, Fabio Rusconi, R-me, Those Days and many more!

Come armed with your shopping bags and grab fast at our special $30, $50 and $80 corners before the items are all gone. There will also be a 20% discount on new arrivals from Irregular Choice.

Here are some sneak peeks for the party:

We will be opening our doors for anyone and everyone who loves beautiful shoes.

SAVE THE DATE!

Date: 8 & 9 March 2014
Time: 12-6pm
Venue: 22 Sin Ming Lane #07-85 Midview City
Singapore 573969

Everyone’s invited. More shoes are coming into the warehouse today and tomorrow. We’ll be busy packing and uploading some of our fav from this sale!

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Invitation: Every Saturday Can Be A Shoe Party!

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We love shoes. We love shopping. We love parties. So we’re having one every Saturday !For our WEARTO.COM friends who have been eyeing their favourite Irregular Choice shoes or 72 Smalldive cardholder, drop by the Surrealist Love Scene showroom at Midview City, to get the full experience of trying shoes, strutting in them and having some fun! Complete with some vinyl playing and comfortable sofas, join us this Saturday for a chill afternoon at SLS. We will be giving away something lovely for the first party-goer!

Time: 12-6pm

Venue:
22 Sin Ming Lane, Midview City
Unit 07-85 Singapore 573969

The Underrated Character from The Great Gatsby

Mrytle Wilson:

“There was an immediately perceptible vitality about heras if the nerves of her body were continually smoldering.” Image

The Great Gatsby is undisputedly THE movie of the week. The Great Gatsby follows the story of the mysterious millionaire Jay Gatsby and his passion(or perhaps obsession) with Daisy Buchanan and we have to admit that we were so hooked throughout the show!

Nope, we’re not talking about suave appearances of Leonardo DiCaprio and Tobey Maguire nor was it the sappy love story that got to us, but instead, it was the colourful characters of the women who inspired us. With their loud and proud personalities, whether rich, fancy or poor, each made and captured the iconic fashion flavours of the 20s.

According to Catherine Martine, costume director of The Great Gatsby, fashion documented the 20s in perfect tunes with all the jazz and glamour. The Great Gatsby set out to be a reinterpretation of the era in a modern context (fashion telegraph), one in which the producers achieved successfully.

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While the iconic chandelier dress by Prada was the highlight of all fashion enthusiasts, we still have our eyes settled on Mrytle Wilson’s style and personality.

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Catherine Martin has done a great job in injecting the character’s personality into what they are wearing. Notice how the 20s era was all about flapper dresses and dropped waist silhouette? Mrytle Wilson was none of that! Bodycon dresses in a lava red colour scheme was the complementary look to her fiery red hair and personality.

While Daisy, as her name suggests, was wearing all things sweet, beautiful and pretty, Mrytle Wilson marched her own parade with her daring attitude and style without a care for the world. Recalling Mrytle’s tragic life story (and how it ended), we feel the need to give this woman a credit for her ‘against all odds’ flair and style.

Photo Credits:

Pick of The Week #45: Irregular Choice SS13 Collection (Bunny heels!)

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Irregular Choice is more than just the name of a brand to the people who are part of the company. It’s a state of mind, a way of being. With the classic signature statement shoes that is unique to Irregular Choice, this colourful collection embodies summer in daring prints, polka dots and candy coloured stripes. This week, we are launching the Irregular Choice SS13 collection on WEARTO.COM!

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Irregular Choice wows us every single time, especially with these bunny heels! The highlight of this collection is definitely Flopsy Bunny, which comes in adorable polka dots with a little pink bunny supporting the heel. I’ll wear these pair of heels any day.

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If you ask me, another one of my personal favourites has to be Cookie Club. Just look at the details:Yummy ice cream scoop trims over the toes, cookie charms at the ankle and all those mesmerising candy stripes. photo-12

Even though this pair of heels may look a little Katy Perry, this bright and cheery pair of heels just makes any grey day better.

Hope these happy shoes made your day! Check out @wearto on Instagram for more ideas on how to style Irregular Choice 😉

Milestones: WEARTO Turns One

Happy Birthday WEARTO.COM! We just reached the grand age of one! We love parties, sales and all things fashion so this month will be packed with just that.

As WEARTO.COM turns one, we would like to take the opportunity to celebrate our first anniversary for the whole month of April (because it is just too main stream to celebrate for a day). Other than exclusive online launches for Irregular Choice’s latest collection, SATURDAY’s FW12 Collection will be available online exclusively for WEARTO.COM.

To kick start the celebrations, we will be holding a one off sale from the 10th to 12th of April where customers can find selected styles at discounts of up to 80% on WEARTO.COM! Check out our new WEARTO.COM Instagram @wearto for a sneak peek at what styles will be available! Local customers continue to enjoy free shipping and international customers will pay a flat shipping fee of S$20.

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We will also be holding an exclusive one-for one promotion for Etiquette Clothiers, a lifestyle brand with high quality essentials such as socks, underwear and loungewear too. If you’ve a baby shower to attend or if you just need funky socks to complete your outfit, this is the time to buy Etiquette Clothiers!

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While we’re at it, here’s some styling tips on how you can wear your socks:

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A good pair of socks helps put some thought in your outfit and the best part is that it can be great if the colours clash!
Credits: http://pinterest.com/wearto/some-socks/

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A year ago, we held our launch party at the Surrealist Love Scene Press Office and Showroom. My oh my, what a long way we have come since then.

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We started WEARTO.COM to do one thing: to provide a single platform for our customers to explore an intricate selection of accessories, apparels, bags, shoes and all things, stylish and unique, 24/7.

Today, that hasn’t changed one bit.

We’ve watched WEARTO.COM grow into a unique online store which translates the Surrealist Love Scene culture of keeping it real for our customers. Regulars of WEARTO.COM will know that we take much pride in gift-wrapping and delivering purchases right to the doorstep. We are always excited to try out new ideas from Pinterest and writing personalised notes because we believe in being human and not corporations.

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In the past year, we have been blessed to receive much support from the local press such as Urban, HerWorld, Juice, Ziggy and more. It has been a year of new ventures as we organised our first photo shoot for Envoy, 72Smalldive and Irregular Choice with our  gorgeous model-esque friends, Daniel and Jayla. From sourcing venues to hair and make up, it was a year of many firsts. Heck, we even flew our shoes to Australia for a mini shoot!

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WEARTO.COM truly embodies the Surrealist Love Scene spirit of giving our customers what they want tomorrow, today. We promise you that this year, will be another exciting year of firsts. Just you wait and see (:

 

February’s OOTD

We love doing OOTDs at the Surrealist Love Scene office. I mean, honestly, how can we resist doing OOTDs when we’re always surrounded by so many pretty things!

For the past two months, our lovely intern Julia, was the main OOTD model at SLS. We love her personal style and daring choices so here’s a shout-out to you Julia!

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OOTD #1: It takes some guts to put on these funky and colourful boots. Loved the way she matched it with a cute leopard print skirt!

PS: Yes, we have messy tables.

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OOTD #2: Legs, legs, legs!

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OOTD #3: A pretty girl, a simple outfit and Squiggly Diggly from Irregular Choice.

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OOTD #4: Fiona trying out something different with these pretty pair of printed pants! Silly Tilly fits these pair to a T.

You can like our Facebook pages to check out our OOTDs here.

Pick of The Week #42: The Weekend Look

Due to popular demand, here are more tips to wear Irregular Choice! This week we’re focusing on The Weekend Look.

Celebrities such as Nicki Minaj and Jessie J often wear Irregular Choice shoes with bold and colourful outfits but Irregular Choice doesn’t have to be loud all the time. Muted colours, jeans, simple accessories and basics work just as well for Irregular Choice shoes! In fact, you can just let the shoes speak for themselves.

We especially love how Kat Von D dresses down with basics without losing her style. With just a pair of Irregular Choice, she’s able to rock our in T-shirts and turn up all glamorous for events!

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Here is our little guide on how how you can rock Irregular Choice shoes with a simple outfit:

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The casual weekend look by Irregular Choice Singapore. Featuring Squiggly Diggly, Whoopi, Peaches and Scream and Green Fly.

From taking a walk in the park to chilling for drinks at a bar, this outfit can definitely work for the weekends. We can just imagine sipping on some Margaritas with our girlfriends on a lazy Sunday afternoon now.

Oh, the simple joys in life. Time to arrange for a Sunday brunch now.

Have a great weekend scenesters.

Irregular Choice Singapore Press Coverage

We would like to thank the local media for their support for Irregular Choice over the years! For all the wonderful articles and features, thank you guys.

PS: Our flip book may take some time to load so feel free to multi-task and check out Irregular Choice on WEARTO.COM while waiting for it to load 🙂

WEARTO.COM Pick of The Week #40: Love from Fans

As part of our 40th Pick of The Week for WEARTO.COM, we’ll be featuring some lovely pictures of our fans and their pretty Irregular Choice shoes!

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Who says irregular choice is only for the young? Check out this cute mother and daughter team, looking fab in those Irregular Choice Summer Wedges.

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Little Acadia poses in these blue wedges from Irregular Choice. She says it matches her dress. Good taste starts from young, she’s a little fashionista. See how quickly she threw away her own shoes!

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A little shout-out to Annabel, one of our all-time fans!

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Lovely Irregular Choice shoes for a special wedding.

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Here’s how one of our friends dressed up with Quantum for Chinese New Year. She’s definitely working it.

We love it when friends send in photos of their pretty outfits and shoes so keep them coming!

Have a great week everyone 🙂