We Want Beautiful Shoes – Moving Out Sale 2015

Hello everyone!

It has been a while since I last blogged here. So many great things have happened over the last 6 months and I am going to share the first piece of good news! After 4 amazing years at our Midview City showroom, the SLS team is ready for new adventures. The current showroom holds a lot of memories for many of us who have been part of the team. For me, moving into our own space was a significant moment as it showed the business have flourished. I recalled the many nights going through the floor plan, working on the interior design and we even cement screed our own concrete floor! It was not easy as our unit is almost 1500 sq ft. I believe it took us almost 5 weeknights to complete.


We also decided to create our own lighting. And this is the end result. We were and still are very proud of this!


Working on the interior of the showroom was probably my favourite part. Seeing your vision becoming reality has got to be the most fulfilling experience. And this is the result of months of planning.



So before we pack up for our new adventures, we decided that we will organise THE BIGGEST SALE EVER!

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We hope to see you this weekend. Party with us at Midview City one last time!

Keep dreaming,

Fiona, Founder



Irregular Choice now available at P.V.S!


Starting September 2014, Irregular Choice fans can now head to Cathay Cineleisure Orchard as P.V.S joins the family as the latest Irregular Choice stockist in Singapore. In line with P.V.S’ antiheroine movement, Irregular Choice’s signature character heels, edgy designs and playful offerings fit right in.

We reckon it’s about time to pay them a visit for some quirky shoe retail therapy. P.V.S debuts with the Irregular Choice AW14 collection featuring this season’s fawn character heels. 

Isn’t it just fawn-tastic?

8 Grange Road
#02-05 Cathay Cineleisure Orchard
Singapore 239695


Irregular Choice SS14 Launch Party

Together with our friends at Soon Lee, we are having a launch party tomorrow for Irregular Choice SS14. Do drop by the shoe party as there will be a 15% off all new Irregular Choice styles. We will also be giving away yummy Macarons to our shoe shoppers. Don’t forget to look out for the $80 floor stacks too! So put your bf at home and gather your gfs now! See you tomorrow.

Love, SLS crew

Poster IC Ver-low



WAREHOUSE SALE: We Want Beautiful Shoes


WEARTO.COM is excited to invite you to join us at the WAREHOUSE SALE – We Want Beautiful Shoes this weekend from, 12-6pm. This is also the first time we are having more than ten brands at our event. This means more shoes for all ladies!

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Enjoy major discounts up to 80% off for shoe brands such as Irregular Choice, Poetic Licence, United Nude, French Sole, Lulu Guinness, Fabio Rusconi, R-me, Those Days and many more!

Come armed with your shopping bags and grab fast at our special $30, $50 and $80 corners before the items are all gone. There will also be a 20% discount on new arrivals from Irregular Choice.

Here are some sneak peeks for the party:

We will be opening our doors for anyone and everyone who loves beautiful shoes.


Date: 8 & 9 March 2014
Time: 12-6pm
Venue: 22 Sin Ming Lane #07-85 Midview City
Singapore 573969

Everyone’s invited. More shoes are coming into the warehouse today and tomorrow. We’ll be busy packing and uploading some of our fav from this sale!

The Xmas Edition: We Want Beautiful Shoes Party

We Want Beautiful Shoes Party, Xmas Edition 2013 is here!
Have a fresh shopping experience away from the hustle and bustle of town to get gifts for everyone — all found in the same place!
Christmas gift shopping is about pampering yourself and the people around you. Drop by the Surrealist Love Scene showroom this weekend to complete your shopping experience and do that last minute shopping for your loved ones. We’ve got something for yourself, your colleagues, your man and your family.
Here are brands you will find at the event:
1. Irregular Choice (UK)
2. 72smalldive (Milan)
3. Hansel (Singapore) *joining us for the first time!*
4. Saturday (Singapore)
5. Reckless Ericka (Singapore)
6. Those Days (Japan)
7. Les Floralies (New Zealand)
8. Poetic Licence (UK)
9. Etiquette Clothiers (New York)
10. Sunettes (Milan)
11. And other quirky surprises!We will start the season of giving by gifting our first 10 customers with a mystery Xmas present!

Event details can be found via FB link below:
See you this weekend!

WEARTO’s Black Friday + Cyber Monday Sale

WEARTO.COM Black Fri & Cyber Mon 2013

It’s time to get some Christmas goodies for yourself, your family and your friends! As the holiday shopping season kicks off, WEARTO.COM is excited to hold our annual Black Friday and Cyber Monday weekend sales from the 29th November to the 2nd December 2013.

With WEARTO’s best deals of the year, you can find selected styles at discounts of up to 70%.
Local customers continue to enjoy free shipping and international customers will pay a flat shipping fee of S$60.

WEARTO.COM customers can find curated brands such as Irregular Choice and Poetic Licence shoes from UK, 72smalldive bags and accessories, Sunettes sunglasses from Milan, Envoy Summer Men Shoes from Australia, Those Days rain pumps from Japan, Etiquette Clothiers from New York, Les Floralies paraben free bath and body products from New Zealand and SATURDAY apparel from Singapore.

Here’s a sneak peek on some beautiful discounted shoes:

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One time only. Follow us on Facebook, Twitter or Instagram to get more updates of the sale!


Invitation: Every Saturday Can Be A Shoe Party!

Invitation to SLS Reopening


We love shoes. We love shopping. We love parties. So we’re having one every Saturday !For our WEARTO.COM friends who have been eyeing their favourite Irregular Choice shoes or 72 Smalldive cardholder, drop by the Surrealist Love Scene showroom at Midview City, to get the full experience of trying shoes, strutting in them and having some fun! Complete with some vinyl playing and comfortable sofas, join us this Saturday for a chill afternoon at SLS. We will be giving away something lovely for the first party-goer!

Time: 12-6pm

22 Sin Ming Lane, Midview City
Unit 07-85 Singapore 573969

The Underrated Character from The Great Gatsby

Mrytle Wilson:

“There was an immediately perceptible vitality about heras if the nerves of her body were continually smoldering.” Image

The Great Gatsby is undisputedly THE movie of the week. The Great Gatsby follows the story of the mysterious millionaire Jay Gatsby and his passion(or perhaps obsession) with Daisy Buchanan and we have to admit that we were so hooked throughout the show!

Nope, we’re not talking about suave appearances of Leonardo DiCaprio and Tobey Maguire nor was it the sappy love story that got to us, but instead, it was the colourful characters of the women who inspired us. With their loud and proud personalities, whether rich, fancy or poor, each made and captured the iconic fashion flavours of the 20s.

According to Catherine Martine, costume director of The Great Gatsby, fashion documented the 20s in perfect tunes with all the jazz and glamour. The Great Gatsby set out to be a reinterpretation of the era in a modern context (fashion telegraph), one in which the producers achieved successfully.


While the iconic chandelier dress by Prada was the highlight of all fashion enthusiasts, we still have our eyes settled on Mrytle Wilson’s style and personality.


Catherine Martin has done a great job in injecting the character’s personality into what they are wearing. Notice how the 20s era was all about flapper dresses and dropped waist silhouette? Mrytle Wilson was none of that! Bodycon dresses in a lava red colour scheme was the complementary look to her fiery red hair and personality.

While Daisy, as her name suggests, was wearing all things sweet, beautiful and pretty, Mrytle Wilson marched her own parade with her daring attitude and style without a care for the world. Recalling Mrytle’s tragic life story (and how it ended), we feel the need to give this woman a credit for her ‘against all odds’ flair and style.

Photo Credits:

Milestones: WEARTO Turns One

Happy Birthday WEARTO.COM! We just reached the grand age of one! We love parties, sales and all things fashion so this month will be packed with just that.

As WEARTO.COM turns one, we would like to take the opportunity to celebrate our first anniversary for the whole month of April (because it is just too main stream to celebrate for a day). Other than exclusive online launches for Irregular Choice’s latest collection, SATURDAY’s FW12 Collection will be available online exclusively for WEARTO.COM.

To kick start the celebrations, we will be holding a one off sale from the 10th to 12th of April where customers can find selected styles at discounts of up to 80% on WEARTO.COM! Check out our new WEARTO.COM Instagram @wearto for a sneak peek at what styles will be available! Local customers continue to enjoy free shipping and international customers will pay a flat shipping fee of S$20.

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We will also be holding an exclusive one-for one promotion for Etiquette Clothiers, a lifestyle brand with high quality essentials such as socks, underwear and loungewear too. If you’ve a baby shower to attend or if you just need funky socks to complete your outfit, this is the time to buy Etiquette Clothiers!

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While we’re at it, here’s some styling tips on how you can wear your socks:

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A good pair of socks helps put some thought in your outfit and the best part is that it can be great if the colours clash!
Credits: http://pinterest.com/wearto/some-socks/


A year ago, we held our launch party at the Surrealist Love Scene Press Office and Showroom. My oh my, what a long way we have come since then.

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We started WEARTO.COM to do one thing: to provide a single platform for our customers to explore an intricate selection of accessories, apparels, bags, shoes and all things, stylish and unique, 24/7.

Today, that hasn’t changed one bit.

We’ve watched WEARTO.COM grow into a unique online store which translates the Surrealist Love Scene culture of keeping it real for our customers. Regulars of WEARTO.COM will know that we take much pride in gift-wrapping and delivering purchases right to the doorstep. We are always excited to try out new ideas from Pinterest and writing personalised notes because we believe in being human and not corporations.


In the past year, we have been blessed to receive much support from the local press such as Urban, HerWorld, Juice, Ziggy and more. It has been a year of new ventures as we organised our first photo shoot for Envoy, 72Smalldive and Irregular Choice with our  gorgeous model-esque friends, Daniel and Jayla. From sourcing venues to hair and make up, it was a year of many firsts. Heck, we even flew our shoes to Australia for a mini shoot!


WEARTO.COM truly embodies the Surrealist Love Scene spirit of giving our customers what they want tomorrow, today. We promise you that this year, will be another exciting year of firsts. Just you wait and see (: