Guide to Blueprint Emporium (Open to Public)

Fashion. Fashion. Fashion. It is all that is buzzing in Singapore this week! There’s simply too much to catch up on with all the fashion events going on. We’re attending the Blueprint Trade show and Emporium and it is more than enough to keep us excited.

Mark your calendar for the Blueprint Emporium event happening on the 18th -19th of May 2013. This massive shopping event will include regional and international brands that specially brought their exclusive and sometimes limited collections down to Blueprint Emporium.

First of all, here are the keywords: OPEN TO PUBLIC!

As we understand how this excitement may send you off flying around the Pit building for these two days retail therapy experience, here’s the ultimate guide to Blueprint Emporium.

STEP 1. Do Your Research, Spot your Favourites 

We’ve done ours and here is our top three picks:


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We can’t help but notice ASAMA’s wonderfully quirky scarves and handmade illustrations that are able to dress simple outfits with just the right amount of colour.

We love this Thailand brand as the scarves are made from 100% silk and are the perfect quirk mates for the Irregular Choice! We will wear them together for a complete head turning look.





Singapore menswear label, WSDMS, which stands for both WISDOMS and ‘We seek for discernment’, has successfully established strong statements through the use of colorful suit & shorts.

A rather fun spin to the traditional menswear, we think these will add some fun and funk for the men.

(Credits: @WSDMS Instagram)

#3 Head of State millinery

head of state 2

When Chee Sau Fen, a self taught local designer decided to create an innovative design for the indigenous craft practice, Head of State millinery was born. Chee’s radical hat designs, which are made from sustainable material, are crafted with unusual techniques giving silhouettes, shape and form.

A perfect choice for those who dare to stand out from the crowd, we challenge you to put a smile on someone’s face by wearing these unique hat pieces.

(Credits: Head of State Millinery:

STEP 2: Navigate 

Here are the maps and layout for BLUEPRINT:

BP—Trade Floor Plan

Zone A sees established brands that are ready to export.

BP—Trade Floor Plan

BP—Trade Floor Plandirectory


Zones B and C are where emerging designers like Mash-up and MOSSTORIES have their booths set up. Zone B will be for the apparel and Zone C will be for the accessories (That’s where we will be!)

Here’s what will be available from 72Smalldive at Blueprint Emporium:

STEP 3: Getting there


Venue: Pit Building, Singapore

1) BY MRT:
Nearest MRT Station: Promenade Station (CC4),
Walk 7 minutes’ from Exit A of the train station to the Pit Building

2) BY BUS:
Bus services to Pit Building: 56, 75, 77, 97, 97E, 171, 195, 960, followed by a 4 minutes’ walk from Bus Stop B02099.
Night bus services are also available at the same bus stop – 1N, 2N, 3N, 4N, 5N, 6N and NR2.

3) BY CAR:
Pit Building is accessible via 2 major expressways: East Coast Expressway (ECP) and Central Expressway (CTE). There are prominent signages directing the way to Pit Building, which is located north of the Singapore Flyer.

Available car park locations are:

  1. Singapore Flyer
  2. Millenia Walk
  3. Ritz Carlton Millenia Hotel
  4. Pan Pacific Singapore Hotel
  5. Conrad Centennial Singapore.



For more information, head on to

STEP 4: Payment Advice


As the credit card counters may be packed with people, it will be wise to bring cash for payment to avoid the long queues!

If you happen to pop by Blueprint, remember to say hi to us at 72Smalldive’s booth! (: We will be live-tweeting, live-instagramming and checking out all the different booths for all our lovely Scenesters who may not be there at the event. It’ll be one big fashion extravaganza!

For more sneak peeks as to what exclusive pieces 72Smalldive will be bringing to Blueprint, follow our Facebook Page here.


Pick Of The Week #38: WEARTO’s Huat Campaign!


WEARTO.COM is starting the Lunar New Year with a four-day Huat Campaign! From the 1st-4th February, we will be slashing prices up to 50% off for selected Chinese New Year must-haves! For the first sale of the year, local shipping will be entirely free.

This time I’ve picked some of my favourite Irregular Choice shoes in red, dainty 72Smalldive accessories, rain-proof Those Days pumps and stylish Saturday apparels just in time for Chinese New Year. I have countless shoes in every shade of red possible. This is because my wardrobe consists mainly of black, blue, grey, white and denim. This year, I have set my eyes on a few pairs of Irregular Choice shoes in red, just in time for Chinese New Year.

Many have asked me why my obsession with Irregular Choice shoes. My answer? Irregular Choice makes quirky, accessible.

It works with my little black dress, my favourite boyfriend jeans and my tailored suits. With that in mind, we’ve put together simple styling tips for you this Chinese New Year. How to wear your jeans for Chinese New Year! To check out how you can style your Little Black Dress Look, click here.

how to wear jeans cny2
PS: These four items will be on sale, so keep your eyes peeled on the site on Thursday!
I hope all our SLS friends will have a prosperous Chinese New Year!


Fiona, Editor of WEARTO.COM

WEARTO’s Pick Of The Week #35: Irregular Choice with the Little Black Dress

Many of our ladies often ask us how should Irregular Choice be worn. With such fabulously quirky statement pieces, the best way to wear Irregular Choice shoes is to go simple and let it be what it’s supposed to be, a statement piece. Irregular Choice works best with a dull wardrobe of blacks, whites and greys. Less is more so let the shoes shine and speak for themselves.

Jameela Jamil - Channel 4

Check out how Jameela Jamil works her pair of Irregular Choice. You only need a few good pair of shoes to stand out.

This week Rockhopper takes the limelight for being funky and comfy. Especially splendid for Chinese New Year visiting, these penguin-themed flats will be great conversation starters. By pairing it with a little black dress, it adds some zing to your entire outfit and makes it suitable for your workplace too.

We don’t like being tied down by the typical office wear so this is our way of expressing ourselves. Eye-catching but still keeping to the rules (:

how to wear dress

Other easy to wear and match shoes are Strife, Fresh Cut Grass and Pink Primrose as well!

Here’s where you can get them:

rockhopper pick of the week

Click here to check out Rockhopper!

Pick Of The Week #31: Festive Picks and Gifts

xmas invite
December is our favourite month of the year. As much as we like to receive, we love giving more! We are doing so with the We Want Beautiful Shoes Xmas Sale where perfect gifts can be found for your loved ones. Irregular Choice shoes will be starting from as low as $10 and selected items will be going up to 70% off.
This is year is extra special as we welcome a little one into my family. My niece turns one as we celebrate Christmas and I have the perfect gift for her, Etiquette Clothiers Sailor Girl socks (bundle of 6).
For her daddy and mummy, matching socks from Etiquette Clothiers. That will keep the family warm this festive season.
For my best friend and partner, 72smalldive portfolio cases that fits his iPad and documents.
For my mum, 72smalldive belts to go with her little black dress that she intends to wear for our family Christmas dinner.
For the most important man in my life, my dad, I prepared Les Floralies Matakana Valley Lime & Olive Gift Pack. For most of you who don’t know, my dad prepares our Christmas dinner and the I am sure the body lotion will come in handy to nourish his hands and feet.
Les Floralies
For  my colleagues, this discreet handmade Dollarino leather cardcase is an alternative to the bulky metallic ones. The folded flaps create a separate compartment to store cards that you receive.
There is no better time to spread love and sow kindness. I believe you’ll find that perfect gift for your loved ones this year at WEARTO.COM and SLS. Have a blessed Christmas everyone! I’ll see you at the party 🙂
Editor of WEARTO.COM

Pick Of The Week #30: Black Friday Event

We would like to end November in Black. The kinds with major sales and discounts.

For the first time, WEARTO.COM will be slashing its prices to more than 70% off. You can’t go any cheaper than that.

Only for a day, you’ll find our favourite brands, Irregular Choice, Sunettes and Envoy at crazy prices. Here’s a preview of some of the steals:

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You can find much more styles on discount on WEARTO.COM. In addition, local shipping (Singapore) will be absolutely free. The sale will start at 12 midnight, EST (America/New York). We’ll be waiting on the 23rd November, see you at WEARTO.COM.

WEARTO.COM Pick Of The Week #3

It’s Monday again and this means that it is time for WEARTO.COM’s Pick Of The Week!

This week, Popping Candy is up! It comes in three colors, gold metallic, red metallic and black.

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These synthetic leather sandals comes with a ruffled satin fabric detail over the toes. Perfectly comfortable and great for everyday casual wear.


Now available at WEARTO.COM and Takashimaya S.C, Level 1, Ladies shoes.

SLS’s we want beautiful shoes X launch party!

Last weekend, Surrealist Love Scene held the we want beautiful shoes X launch party! This time we extended our event from two days to three days for those who wanted to escape the weekend crowd. The new collections were going off at a 10% discount and select pieces were on a major sale as well.

For the first time, Sunettes were made available in Singapore. Sunettes was born in Milano in 2009 and they are 100% made in Italy. Sunettes aimes to reach customers of all ages,fashionistas and not.

It was also the first time we were putting up the Envoy shoes for sale and they were a hit with the men.

We had our guests take pictures with these cute props too!

Our friends from Cake Over Heels brought us these colourful yummy goodies and the macaroons went out so fast. Thank you Cake Over Heels!

Shoes, shoes and more shoes. This is part of the Spring Summer 2012 Collection for Irregular Choice, don’t you just love the colours ?


Behind The Scenes with the SLS Crew

Sandy, Haziqah and Grace. Our power helpers!

The dudes in the house.

Girls’ group shot! We want beautiful shoes!

And one of the entire crew (minus mr.photographer)

So there you have it, our we want beautiful shoes X launch party! It would not have been possible without the support from our customers and friends, so here’s a big thank you to you guys! Hope to see more of you people at our next party 😉

Adorable Flats

If you are thinking of giving your feet a well deserve rest for the weekend. Here’s a really comfortable flats from Irregular Choice SS08 collection, Wrapped Up. She comes in two beautiful colours, Metallic silver to go with all your blings and classic black for that sunday shopping or cafe-chilling-people-watching in town.

Wrapped Up, in metallic silver.

Wrapped up, in black.