Invitation: Every Saturday Can Be A Shoe Party!

Invitation to SLS Reopening


We love shoes. We love shopping. We love parties. So we’re having one every Saturday !For our WEARTO.COM friends who have been eyeing their favourite Irregular Choice shoes or 72 Smalldive cardholder, drop by the Surrealist Love Scene showroom at Midview City, to get the full experience of trying shoes, strutting in them and having some fun! Complete with some vinyl playing and comfortable sofas, join us this Saturday for a chill afternoon at SLS. We will be giving away something lovely for the first party-goer!

Time: 12-6pm

22 Sin Ming Lane, Midview City
Unit 07-85 Singapore 573969

The Underrated Character from The Great Gatsby

Mrytle Wilson:

“There was an immediately perceptible vitality about heras if the nerves of her body were continually smoldering.” Image

The Great Gatsby is undisputedly THE movie of the week. The Great Gatsby follows the story of the mysterious millionaire Jay Gatsby and his passion(or perhaps obsession) with Daisy Buchanan and we have to admit that we were so hooked throughout the show!

Nope, we’re not talking about suave appearances of Leonardo DiCaprio and Tobey Maguire nor was it the sappy love story that got to us, but instead, it was the colourful characters of the women who inspired us. With their loud and proud personalities, whether rich, fancy or poor, each made and captured the iconic fashion flavours of the 20s.

According to Catherine Martine, costume director of The Great Gatsby, fashion documented the 20s in perfect tunes with all the jazz and glamour. The Great Gatsby set out to be a reinterpretation of the era in a modern context (fashion telegraph), one in which the producers achieved successfully.


While the iconic chandelier dress by Prada was the highlight of all fashion enthusiasts, we still have our eyes settled on Mrytle Wilson’s style and personality.


Catherine Martin has done a great job in injecting the character’s personality into what they are wearing. Notice how the 20s era was all about flapper dresses and dropped waist silhouette? Mrytle Wilson was none of that! Bodycon dresses in a lava red colour scheme was the complementary look to her fiery red hair and personality.

While Daisy, as her name suggests, was wearing all things sweet, beautiful and pretty, Mrytle Wilson marched her own parade with her daring attitude and style without a care for the world. Recalling Mrytle’s tragic life story (and how it ended), we feel the need to give this woman a credit for her ‘against all odds’ flair and style.

Photo Credits:

Trend Spotting from WGSN: Spring/Summer 2014 Must-Haves


SLS at the trend forecast seminar for the 2014 spring/summer trends presented by Lornie Hall from WGSN

When WGSN held a seminar on the next 2014 spring/summer trend forecast, we had to be there to share the word. Known as the worldwide leader in fashion forecasts, WGSN has summoned Lornie Hall to give us the exclusive preview on what will we be expecting to see in our retail stores (or wardrobe!). Spread the word, and start sourcing for these upcoming trends in accessories!

Here we go:



You’ve seen it from the past season and yes, you got it right! Acid neon in clothes, necklaces, bags and especially shoes will be seen filling up the stores for the next spring summer collection. This time, the play of neon puts more focus on the heels. The more shock you can put on the heels, the better.


Opt for a towering strapped heel. Alexander Wang has done it and it is bound to be the next big thing you will spot on retail market and street.


This spring summer has its festive eye on greens. As trends evolve, the next spring summer will be presenting a range of blue-green color choices that we happily call, “seaweed green”. With a play of different tones, seaweed green will be an easy choice for the perfect handbag to suit the morning to afternoon agenda.

Talking about handbags, it is also time to drop the sling and clutch them up! You might have seen clutches parading the past seasons’ runways. The next season of spring summer is THE time to have your clutch on. While Celine took a leap forward with an irregular clutch (or Arm bag?)  that might look too avant garde for an everyday look, we suggest a petite luminous pastel handbags for a Parisian chic look, or a document sized clutch to fit all your smart gadgets in.



Don’t forget what F stands for in Fashion: FUN! More and more independent jewelery designers have been receiving media and international attention within the past years. From experimental pieces like Yazbukey’s huge pop art piece of Karl Lagerfeld’s face to Meadham Kirchoff’s floral tiara, nothing makes the perfect fashion statement more than an imaginative play of accessories. (P.S: Even our beloved Lanvin has a good sense of humour through their ‘help’ crystal pendant featured in last season’s collection)



Once you are on board with these trends, getting a few key pieces will be sufficient for the season! We hope you enjoyed what we share for today. Looking forward to share some more trends!


Photo Credits:

2) 72 Smalldive Slowboat Gabry:
3) 72 Smalldive Portfolio Case Forest Green:

BLUEPRINT Exclusive: 72Smalldive, 9 O’Clock Tales


We fell in love with 72 Smalldive as it was a refreshing change from the endless fast good merchandise that has come to dominate much of the industry.

72 Smalldive brings a little something different to the table where products are made with hand and felt with heart, so that an indefinitely lasting style will be conceived. If you love simple design that speaks volume, you’ll fall in love with 72smalldive, like we did.

Founded by Szetiong Soh in 2006, 72 Smalldive produces bespoke contemporary accessories, all products are handcrafted or produced by artisans. Using the expertise of six artisanal workshops in Milan, Italy, 72 Smalldive strives to seek a balance between the use of machinery and handcrafted skills in the production of its luxury items.

This year, 72Smalldive will be launching its new collection, 9 O’Clock Tales at Blueprint, Singapore.

Reinforcing its core belief of slow retail, 72 Smalldive would like to give customers classic products that are made organically with durability in mind.

9 O′ Clock Tales is a travel collective designed for work, business and casual travel. The quotidien document bag was created for the modern lifestyle in mind where one can easily to go from one place to another with ease and style.

Made from top grain calfskin leather, the quotidien document bag boasts strength and suppleness. Fine artisanal stitching adds the elegant accent to a simple bag.

From the bigger pieces like the travel weekender to the subtle sundry items, 9 O’ Clock Tales builds an elegant wardrobe of coordinated accessories for the consumer. In hope that owner will develop a lasting ‘relationship’ with the bag, 72 Smalldive creations are made to withstand the test of time in terms of style and durability.

Guide to Blueprint Emporium (Open to Public)

Fashion. Fashion. Fashion. It is all that is buzzing in Singapore this week! There’s simply too much to catch up on with all the fashion events going on. We’re attending the Blueprint Trade show and Emporium and it is more than enough to keep us excited.

Mark your calendar for the Blueprint Emporium event happening on the 18th -19th of May 2013. This massive shopping event will include regional and international brands that specially brought their exclusive and sometimes limited collections down to Blueprint Emporium.

First of all, here are the keywords: OPEN TO PUBLIC!

As we understand how this excitement may send you off flying around the Pit building for these two days retail therapy experience, here’s the ultimate guide to Blueprint Emporium.

STEP 1. Do Your Research, Spot your Favourites 

We’ve done ours and here is our top three picks:


45373_382364508537542_1623371490_n 544080_382364498537543_499653739_n

We can’t help but notice ASAMA’s wonderfully quirky scarves and handmade illustrations that are able to dress simple outfits with just the right amount of colour.

We love this Thailand brand as the scarves are made from 100% silk and are the perfect quirk mates for the Irregular Choice! We will wear them together for a complete head turning look.





Singapore menswear label, WSDMS, which stands for both WISDOMS and ‘We seek for discernment’, has successfully established strong statements through the use of colorful suit & shorts.

A rather fun spin to the traditional menswear, we think these will add some fun and funk for the men.

(Credits: @WSDMS Instagram)

#3 Head of State millinery

head of state 2

When Chee Sau Fen, a self taught local designer decided to create an innovative design for the indigenous craft practice, Head of State millinery was born. Chee’s radical hat designs, which are made from sustainable material, are crafted with unusual techniques giving silhouettes, shape and form.

A perfect choice for those who dare to stand out from the crowd, we challenge you to put a smile on someone’s face by wearing these unique hat pieces.

(Credits: Head of State Millinery:

STEP 2: Navigate 

Here are the maps and layout for BLUEPRINT:

BP—Trade Floor Plan

Zone A sees established brands that are ready to export.

BP—Trade Floor Plan

BP—Trade Floor Plandirectory


Zones B and C are where emerging designers like Mash-up and MOSSTORIES have their booths set up. Zone B will be for the apparel and Zone C will be for the accessories (That’s where we will be!)

Here’s what will be available from 72Smalldive at Blueprint Emporium:

STEP 3: Getting there


Venue: Pit Building, Singapore

1) BY MRT:
Nearest MRT Station: Promenade Station (CC4),
Walk 7 minutes’ from Exit A of the train station to the Pit Building

2) BY BUS:
Bus services to Pit Building: 56, 75, 77, 97, 97E, 171, 195, 960, followed by a 4 minutes’ walk from Bus Stop B02099.
Night bus services are also available at the same bus stop – 1N, 2N, 3N, 4N, 5N, 6N and NR2.

3) BY CAR:
Pit Building is accessible via 2 major expressways: East Coast Expressway (ECP) and Central Expressway (CTE). There are prominent signages directing the way to Pit Building, which is located north of the Singapore Flyer.

Available car park locations are:

  1. Singapore Flyer
  2. Millenia Walk
  3. Ritz Carlton Millenia Hotel
  4. Pan Pacific Singapore Hotel
  5. Conrad Centennial Singapore.



For more information, head on to

STEP 4: Payment Advice


As the credit card counters may be packed with people, it will be wise to bring cash for payment to avoid the long queues!

If you happen to pop by Blueprint, remember to say hi to us at 72Smalldive’s booth! (: We will be live-tweeting, live-instagramming and checking out all the different booths for all our lovely Scenesters who may not be there at the event. It’ll be one big fashion extravaganza!

For more sneak peeks as to what exclusive pieces 72Smalldive will be bringing to Blueprint, follow our Facebook Page here.

What’s Happening This Week: 72Smalldive at BLUEPRINT 2013


BLUEPRINT is back and we are so excited to be part of it again. This year we’re back with new collections and designs from 72Smalldive.

72Smalldive is one of our favourite brands where concepts of life’s pleasures and comforts are rigorously challenged, sought for, and redefined. It is one of those brands that never fails to meld philosophy and passion with its intricate design and detailed thought processes.

In a fun collaboration with Swarovski, 72Smalldive came up with a collection of casually sleek clutches. The minaudière collection ornated with Swarovski Crystal Elements will be making its debut at the Blueprint Tradeshow first. Here is a sneak peek:


Photo Credits:


At BLUEPRINT, local and international buyers will be able to curate Pre-Spring collections and fresh and forward menswear, womenswear and accessories from Asia’s best emerging and established talents.

Currently in its 4th year, the 2013 edition anticipates an even greater host of designers and buyers from countries like Singapore, Thailand, Indonesia, Philippines, China, Korea, Japan, Australia, United Kingdom, France and America.


For the fashion-loving public, you will be able to find novel pieces from your favourite designers at BLUEPRINT EMPORIUM which will be held from the 18th to 19th May (Saturday & Sunday). We promise that it will be a wonderland for all fashionistas as many talented designers gather at this massive shopping and lifestyle event.

You will find cull samples, limited edition items, and off-season collections – many never before stocked in Asia. 72Smalldive will be selling special items at BLUEPRINT EMPORIUM as well. Here’s a sneak peek:

BLUEPRINT Tradeshow (For Buyers)
Venue: Pit Building, Singapore
Date: 16th-17th May (Thursday-Friday)

Venue: Pit Building, Singapore
Date: 18th-19th May (Saturday-Sunday)

We will be tweeting live from the event and updating you guys on what you will be able to find at Blueprint.

Keep a lookout 😉


Pick Of The Week #38: WEARTO’s Huat Campaign!


WEARTO.COM is starting the Lunar New Year with a four-day Huat Campaign! From the 1st-4th February, we will be slashing prices up to 50% off for selected Chinese New Year must-haves! For the first sale of the year, local shipping will be entirely free.

This time I’ve picked some of my favourite Irregular Choice shoes in red, dainty 72Smalldive accessories, rain-proof Those Days pumps and stylish Saturday apparels just in time for Chinese New Year. I have countless shoes in every shade of red possible. This is because my wardrobe consists mainly of black, blue, grey, white and denim. This year, I have set my eyes on a few pairs of Irregular Choice shoes in red, just in time for Chinese New Year.

Many have asked me why my obsession with Irregular Choice shoes. My answer? Irregular Choice makes quirky, accessible.

It works with my little black dress, my favourite boyfriend jeans and my tailored suits. With that in mind, we’ve put together simple styling tips for you this Chinese New Year. How to wear your jeans for Chinese New Year! To check out how you can style your Little Black Dress Look, click here.

how to wear jeans cny2
PS: These four items will be on sale, so keep your eyes peeled on the site on Thursday!
I hope all our SLS friends will have a prosperous Chinese New Year!


Fiona, Editor of WEARTO.COM

WEARTO’s Pick Of The Week #37: 72Smalldive Portfolio Case

Another great product by 72Smalldive and for the boys once, again, these portfolio cases are great accessories for men who are not ready to give up street casual for dapper but have outgrown their campus rucksack.

If you are not accustomed to owning or carrying a clutch accessory but you have too many gadgets at hand, a wool-felt portfolio case may be just the item for your keys, iPad, and wallet. Handmade in Italian wool felt with a sporty detail, there is only one piece available for each colour.

Why wool?

Wool felt is perhaps one of the most unique and versatile industrial fabrics available.  Wool felt is highly resilient, retaining its strength and unique properties for decades.

This fashionable piece works great for both the stylish man and the fashionable career-driven lady. It’s definitely going into our bespoke folder.

Find 72Smalldive’s Portfolio Cases here.

WEARTO Pick Of The Week #32: Gift Wrapping Ideas & Festive Picks pt. 2


In our previous post, we recommended some great gifts that you can get for Christmas! To make it easy for you guys, we’ve consolidated a list of festive gifts for friends, family and relatives and some great gift-wrapping ideas.

From stylish gifts to family-friendly potluck items, we hope you will be able to find the perfect gift for Christmas for your loved ones and yourself.

formen formen2

If you can’t decide which latest computer game to buy for your man, wallets, belts, socks and laptop/iPad covers cannot go wrong. (Plus: at least he will be wearing something you like!)forher

For the ladies, dainty leather belts are versatile and are great for complementing simple outfits. Irregular Choice shoes are naturally for your individualistic girlfriends. Leather name card holders are great gifts for your employees or colleagues as well. Add some fun to the wardrobe with quality socks made from the finest Italian combed cotton yarns.


We’ve been squealing about how cute these baby socks are for the past week. Etiquette Clothiers’ baby socks come in four styles; Sailor Boy, Sailor Girl, Vintage Boy and Vintage Girl. These are perfect for babies of 0 to 12 months.


Raincoat bags, Lennon-inspired Sunettes, Les Floralies Travel Pack and Jet lag sniff box pack are innovative and useful gifts which can be great for potluck dinner parties.


Les Floralies Xmas Gift Packs are safe presents which cannot go wrong. Bath and body products are always great for the family. These come in an organic and earthy packaging as well!

Festive Packaging

Here are some ideas for gift wrapping your presents as well! It’s amazing the type of creative packaging people can do with simple materials.


Idea from: Purlbee


Idea from: Christmasthings


Idea from: Printables

And finally, here is WEARTO’s take on Christmas! Feel free to let us know if you would like a personal message attached to your gift. We promise to wrap your gift with love.

festive gift

All local deliveries are free of charge with next-day delivery and international express delivery can be done for a flat rate of $20 (within 3-7 days).

Here’s to a joyful Christmas to all!


Pick Of The Week #31: Festive Picks and Gifts

xmas invite
December is our favourite month of the year. As much as we like to receive, we love giving more! We are doing so with the We Want Beautiful Shoes Xmas Sale where perfect gifts can be found for your loved ones. Irregular Choice shoes will be starting from as low as $10 and selected items will be going up to 70% off.
This is year is extra special as we welcome a little one into my family. My niece turns one as we celebrate Christmas and I have the perfect gift for her, Etiquette Clothiers Sailor Girl socks (bundle of 6).
For her daddy and mummy, matching socks from Etiquette Clothiers. That will keep the family warm this festive season.
For my best friend and partner, 72smalldive portfolio cases that fits his iPad and documents.
For my mum, 72smalldive belts to go with her little black dress that she intends to wear for our family Christmas dinner.
For the most important man in my life, my dad, I prepared Les Floralies Matakana Valley Lime & Olive Gift Pack. For most of you who don’t know, my dad prepares our Christmas dinner and the I am sure the body lotion will come in handy to nourish his hands and feet.
Les Floralies
For  my colleagues, this discreet handmade Dollarino leather cardcase is an alternative to the bulky metallic ones. The folded flaps create a separate compartment to store cards that you receive.
There is no better time to spread love and sow kindness. I believe you’ll find that perfect gift for your loved ones this year at WEARTO.COM and SLS. Have a blessed Christmas everyone! I’ll see you at the party 🙂
Editor of WEARTO.COM