looking back moving forward

Hello friends of sls,

2009 was a good but difficult year.
Sales were down. Everyone was uncertain but we were glad that you stayed with us.

We moved from our store at Boat Quay, to department stores like Takashimaya. Working closely with local stores like Soon Lee, Epitome and Nicholas, we grew from strength to strength. Thinking out of the box, we collaborated with the best club in Singapore, Zouk. Together with Irregular Choice shoes, Poetic Licence shoes are now available at Takashimaya.

Looking forward to 2010, we are putting you first. We are giving you the best designs from Irregular Choice and Poetic Licence, rewarding you for your loyalty and giving you the best customer service at the various stores.
We are also putting music back into our fashion (hush!) and watch this space for creative collaborations.

Thank you for loving us. We heart you! Have a rocking 2010!

(photo from SS10 Irregular Choice Lookbook)

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2 thoughts on “looking back moving forward

    • hey gracie,

      The pair of shoes in the picture is from Spring 2010. They are likely to be in stores in late Jan 2010. Keep a lookout for it then! 🙂

      Cheers,
      sls crew

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